Groups

When it comes to determining what kind of "group" I associate myself with, things start to get a little complicated.  I seem to be someone who can usually get along with and at least accept pretty much anyone.  Some people look at my personality as friendly and fun to hang out with but there are others that think I am too nice and I need to have better judgement or be more "picky" of who I hang out with.

The types of people that I hang out with can fit into almost any category.  Sometimes I am ridiculed by some of my friends for hanging out with others.

This problem most often occurs when I am friends with two people who dont get along together and when I try to hang out with both of them it ends up backfiring on everyone and none of us end up seeing each other.

My friends arent necessarily different because of what they directly consume or purchase but more along the lines of activities that they are interested in which in turn eventually dictates what they may or not consume in the overall picture.

Brand Personality

Until today I never really thought of my products as having their own "personality".  But now that I think about it, there are a lot at attributes that I can see some of my most prized possessions having.

One example of this is giving some of my equipment images of useful reliable friends.  Now that I think about it I consider my skis to be my "companions" out on the mountain. When it is just me and them flying down the hill dodging obstacles and getting me safely to the bottom.  Another one of these is I used to think of my football cleats and pads as "protectors" that would help me stay safe and play well out on the field.

Also now that I sit back and think about giving certain products personalities,  these certain products tend to be some of my most prized possessions and I use them more often then any other products that I own.

Exposure to everything

Now that I look back on being exposed to advertisements, I have realized that everywhere I look there is an advertisement for some type of product or a promotion for a certain company.

I dont realize it right away but the images or sounds stick in my head.  If I see catch a glimpse of an ad one, I wont realize it until I see the product or service that was being advertised again a few days later and I feel like Ive seen it before and it makes me think back to what the advertisement was.

I think this has a huge part to do with subliminal perception.  The stimulus of these particular ads is just below my level of awareness to the point where I dont realize it right away but I still remember it and recognize the company or product at a later time.

This is almost a scary thought of how observant our brains really are.  They must be working overtime to take in all of these advertisements.....

Image credit  :  http://glowstik.ca/too_much_advertising.jpg